Facebook Advertising
In this micro Facebook Advertising course, learners will explore effective ways to increase engagement through paid advertising. The course covers how to define a target audience, select the most appropriate ad formats, and design engaging ad content. Learners will also be shown how to test, track, and evaluate advertising campaigns using key performance metrics to measure success.
Course Overview
This course introduces the fundamentals of Facebook advertising and explains how paid advertising can be used to increase engagement and reach the right audience. Learners will explore how to define and target specific audiences, choose appropriate advertising formats, and design effective ad content. The course also covers how to plan and set up advertising campaigns, as well as how to test, track, and evaluate campaign performance using key metrics. By the end of the course, learners will have a clear understanding of how to measure results and improve future advertising campaigns.
Learning Objectives
By the end of this course, learners will be able to:
Plan and set up effective Facebook advertising campaigns
Track, measure, and evaluate campaign performance using key metrics
Who is this course for
This course is aimed at anyone involved in promoting or marketing a business online, including small business owners, entrepreneurs, and marketing professionals.
Recommended System Requirements
Recommended System Requirements
Browser: Up-to-date web browser
Video: Up-to-date video drivers
Memory: 1GB+ RAM
Download Speed: Broadband (3Mb+)
Further Progression
Learners wishing to broaden their knowledge of social media marketing can progress to a full Social Media Marketing course. Additional courses are also available, including LinkedIn for Business and Instagram for Business.
Accredited by
Course Cost
£12 +VAT