Facebook for Business

This course introduces Facebook as a business tool by exploring its history and growth as a global platform. Learners will be shown how to set up and optimise a Facebook Business page, including organising page tabs and creating effective calls to action. The course explains how to build a brand identity and develop a content strategy that helps grow and engage followers, as well as providing a basic understanding of how the Facebook algorithm affects content visibility.

Learners will explore key Facebook features such as Instant Experience ads, Events, and Live video, and how these can be used to enhance engagement and promote business activity. The course also demonstrates how Facebook can be used as a recruitment tool. A dedicated section focuses on Facebook advertising, covering how to define target audiences, choose appropriate ad formats, and design effective ad content. The course concludes by showing learners how to test, track, and evaluate advertising campaigns using key performance metrics to improve future performance.