LinkedIn for Business
This course provides a practical introduction to LinkedIn, the world’s leading professional social networking platform, and explains how it can be used effectively by both individuals and businesses. With over 810 million members worldwide, LinkedIn plays a key role in professional networking, recruitment, marketing and business growth.
The course explains how to join LinkedIn as an individual or organisation, how to create and optimise profiles and company pages, and how to use the platform to build networks, promote brands and generate business opportunities.
Course Overview
The course begins with an introduction to LinkedIn and its role in professional networking and business development. Learners are guided through creating and optimising individual profiles using keywords, endorsements and testimonials, as well as setting up and managing a professional company page.
It explores how individuals can use LinkedIn to search and apply for jobs, grow their professional reach, post updates, join groups and engage with their network. From a business perspective, the course covers recruitment, competitor research, lead generation and brand awareness. It also introduces LinkedIn advertising options, including Sponsored Content, Sponsored Messaging and Text Ads, before concluding with guidance on measuring success using profile, activity and people metrics.
Learning Objectives
By the end of this course, learners will be able to:
Set up and manage both personal and business LinkedIn profiles.
Build, grow and engage with a professional network of contacts.
Use LinkedIn for research, recruitment and professional development.
Understand LinkedIn advertising options and how they support business growth.
Measure reach, engagement and success using LinkedIn’s reporting and analytics tools.
Who is this course for
This course is suitable for anyone involved in promoting, marketing or representing a business online. It is particularly useful for marketing professionals, business owners, managers, recruiters and individuals who want to improve their professional presence and networking opportunities on LinkedIn.
Recommended System Requirements
Recommended System Requirements
• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
Further Progression
This course complements the Social Media Marketing course and provides a focused, in-depth look at the LinkedIn platform. Learners may also benefit from further training in Digital Marketing, Search Engine Optimisation to broaden their online marketing skills.
Accredited by
Course Cost
£20 +VAT