Sales Skills

The course begins by introducing the basic rules for salespeople, including the right mindset, goal setting, and self-assessment for short, medium, and long-term objectives. It then covers cold calling, showing how to prepare, what to say, and how to navigate interactions with gatekeepers.

Next, the course guides learners through face-to-face meetings, highlighting techniques for starting meetings, asking the right questions, and presenting information effectively. Learners will also explore rapport building, understanding how to connect with clients and maintain strong relationships.

Sales presentations are examined in detail, with tips on staying relaxed, communicating key messages, handling questions, and using visual aids effectively. The course then focuses on results selling, teaching how to emphasize the benefits and outcomes for the customer to drive interest and engagement.

Negotiation techniques are covered next, with strategies to avoid unnecessary negotiation, respond when negotiation occurs, and leverage skills to secure the best outcomes. Learners will also gain practical guidance on dealing with objections, understanding common customer concerns, and turning potential barriers into opportunities.

Finally, the course concludes with closing the sale, providing techniques to seal agreements confidently, ensure customer satisfaction, and maintain strong relationships for future business.