Search Engine Optimisation for Business
Right now, potential customers are actively searching online for products and services like yours. If they don’t find your website, they may instead find a competitor. Search Engine Optimisation (SEO) is the process of improving your website’s visibility on search engine results pages, helping to drive relevant traffic that can be converted into enquiries, leads, and revenue.
This course explains how search engines work and how businesses can use proven SEO techniques to improve and maintain strong search rankings. With around 90% of all UK searches conducted via Google, the course focuses on understanding what Google looks for and how to align your website and online presence with those requirements.
Learners will explore the key elements of SEO, including on-site optimisation, link building, social media, local search, and paid advertising. By the end of the course, learners will have a clear understanding of how search engine marketing can be used effectively to improve online visibility and outperform competitors.
Course Overview
• Introduction to Search Engine Optimisation (SEO)
• Link building and its impact on search rankings
• On-site SEO techniques and best practice
• Using social media as part of an SEO strategy
• Local search and improving visibility in local results
• Introduction to Pay Per Click (PPC) advertising
Learning Objectives
By the end of this course, learners will be able to:
• Understand how search engines work and why SEO is important for business success
• Identify the key components of an effective SEO strategy
• Understand the role of on-site SEO and how to optimise website content
• Recognise the importance of link building and social media within SEO
• Understand local search and Pay Per Click (PPC) advertising as part of a wider search strategy
Who is this course for
This course is suitable for:
• Business owners and entrepreneurs
• Marketing professionals and digital marketers
• Managers responsible for business growth and online visibility
• Anyone involved in managing or promoting a business website
No prior SEO knowledge is required.
Recommended System Requirements
Recommended System Requirements
• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
Further Progression
Learners wishing to build on this course may wish to explore other courses within the Business and Management or Digital Marketing suite, such as Social Media Marketing.
Accredited by
CPD Approved
Course Cost
£20 +VAT