Social Media Marketing
This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter.
We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.
We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms. You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns.
We'll show you how to create a Social Media Policy and use social media for internal communications.
You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company.
Online security is crucial and we'll cover the basic aspects everyone needs to know. Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.
Course Overview
The Social Media Marketing course provides learners with the knowledge and skills needed to effectively use social media to promote a business and engage with customers. The course begins with an introduction to social media marketing and explores the business benefits of leveraging social platforms. Learners will then discover how to set up accounts, manage campaigns, and implement effective strategies for reaching target audiences. The course also covers developing social media policies and guidelines, as well as techniques for handling negative feedback professionally. Delivered fully online, the course allows learners to progress at their own pace, making it flexible, efficient, and convenient for busy professionals.
Learning Objectives
By the end of this course, you will be able to:
• Understand the major social media platforms and their benefits as a marketing tool.
• Recognize the effectiveness of social media campaigns.
• Learn to deal with the positives and negatives of social media campaigns.
• Create and implement a social media Policy.
• Recognize the importance of online Safety.
Who is this course for
This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.
Recommended System Requirements
• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
Further Progression
After completing this course, learners can expand their knowledge by completing other courses in our social media and marketing catalogue.
Accredited by
CPD Approved
Course Cost
£20 +VAT