TikTok for Business
The TikTok for Business course provides learners with the knowledge and skills to use TikTok effectively as a marketing platform. Designed for businesses and professionals, the course covers the history and growth of TikTok, its user demographics, and the unique opportunities it offers for brand awareness and customer engagement. Learners will gain practical skills in setting up a business account, creating engaging content, understanding target audiences, running ad campaigns, and using analytics to measure and improve performance. This flexible, online course allows learners to progress at their own pace, making it ideal for busy professionals.
Course Overview
This course guides learners through all aspects of leveraging TikTok for business purposes. It begins with an introduction to TikTok, including its growth, user base, and key business benefits. Learners then explore how to set up and optimise a TikTok Business account, create compelling content, understand and reach their target audience, and collaborate with influencers. The course also covers TikTok advertising, including campaign creation, strategy, and ad performance analysis, using TikTok’s analytics tools to improve future campaigns.
Learning Objectives
By the end of this course, you will be able to:
• Understand the business benefits offered by the platform and how to create and optimise a business profile.
• How to create a brand identity, content strategy and partnering with influencers.
• Know how to plan and set up effective advertising campaigns.
Who is this course for
This course is aimed at anyone who is involved in promoting and marketing their business online
Recommended System Requirements
• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
Further Progression
This course compliments our Social Media and Marketing catalogue and takes a deeper look at the TikTok Platform.
Accredited by
Course Cost
£20 +VAT